Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence (AI). AI significantly enhances marketing’s core activities: understanding customer needs, matching them to products and services, and persuading people to buy. According to a 2018 McKinsey analysis of more than 400 advanced use cases, marketing was identified as the domain […]

The swift progression of artificial intelligence (AI) and its subfield, large language models (LLMs), has captured widespread attention and anticipation, particularly in 2023. As we look ahead, 2024 is poised to be a pivotal year, potentially heralded by the rise of small language models (SLMs) as transformative agents in the AI landscape. LLMs have been […]